VIRAL MARKETING PIGEONHOLE

ECO DELIVERY SYSTEM FOR SHOE COMPANY.

Carrier pigeons haven’t been considered as a practical, efficient mode of communication since World War II, yet eco-conscious shoe companyJojo has found a way to use them for deliveries, physically and digitally. Based on the video below, the Brussels-based brand’s flock is meant to deliver at least as much web traffic as they do shoes.
The bit about having customers submit images of their neighborhoods (for the pigeons’ benefit) is pretty neat, though I’m curious as to how reliably the pigeons can find their destinations based on Google Streetview. (Source: http://www.core77.com)
For what it’s worth, the design ain’t bad…but I wonder how the “pigeon” option would work for U.S. or Belgian addresses. www.jojoproject.com/en
p.s this sounds like a more expensive idea???
Advertisements